Trellance Becomes First CUDX Customer, Providing 1-Year No Cost Access to First Credit Unions to Sign Up

Trellance is partnering with CUDX to build a data pool of over 4 million credit union members, providing valuable insights to credit unions

The Credit Union Data Exchange (CUDX), a shared data platform developed and managed by credit unions, announced today that Trellance has become its first official partner. This partnership enables CUDX to offer participating credit unions free access to the platform for one year, funded by the revenue generated through Trellance’s data sharing agreement.

The CUDX platform will provide participants with access to a shared data pool containing anonymized data from over 4 million credit union members nationwide. With this resource, credit unions can conduct predictive modeling, build targeted marketing strategies, benchmark against industry peers, analyze markets for expansion and target bank customers to grow membership.

Several credit unions have already joined CUDX and contributed their data, including some of the largest credit unions across the country from states such as Florida, Michigan, Virginia, Ohio, Oregon, Pennsylvania, Wyoming and California.

By fostering a collaborative data-sharing environment, CUDX empowers credit unions to harness secure and insightful analytics. This cooperative approach strengthens the credit union movement by enabling better decision-making in marketing, risk management and member engagement, ultimately leading to increased membership and enhanced member satisfaction.

“We want to help move the needle not just for individual credit unions but for the credit union movement as a whole,” said Douglas Vanderpool, Executive Director at CUDX. “By partnering with CUDX, credit unions gain access to a valuable data set that enhances their ability to compete with banks. Thanks to our partnership with Trellance, the first early adopting credit unions will receive access to this data set free of charge for one year. All they need to do is join and share their data.”

“This is a crucial step for not just CUDX’s growth, but for the continued growth and development of the credit union industry as a whole,” said April Clobes, CEO of Michigan State University Federal Credit Union and Chair of CUDX. “We’re excited to pull the data analytics readiness lever and bring this scaling opportunity to credit unions; it’s going to be a game changer for the industry, and a big leap forward in better understanding members’ behaviors and preferences,” said Mark Meyer, President & CEO of Filene Research Institute and President of CUDX.

As part of this partnership, Trellance will have the ability to market to credit unions participating in CUDX. Additionally, Trellance will receive read-only access to data within the CUDX platform but will not have the ability to manipulate or sell CUDX data. Their access will be limited to leveraging insights in the context of working directly with individual credit unions contributing to the platform.

“This partnership with CUDX benefits both Trellance and the credit union movement,” said Tom Davis, CEO & President of Trellance. “Trellance will be able to refine its marketing strategies for credit unions, while participating credit unions gain access to groundbreaking industry data. Our goal is to support the credit union industry in every way possible, and collaborating with CUDX is a powerful step toward fulfilling that mission.”

Credit unions interested in securing one year of no cost access to the CUDX platform should visit the CUDX website or visit us at booth #339 at GAC. Credit unions that have already signed a Letter of Intent (LOI) with CUDX will be given priority for eligibility but must formally express interest.