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FDIC Issues Policy Statement With Hardly a Whisper from Credit Unions
In The News, Growth, Washington Sarah Snell Cooke 10/8/24 In The News, Growth, Washington Sarah Snell Cooke 10/8/24

FDIC Issues Policy Statement With Hardly a Whisper from Credit Unions

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How Can Credit Unions Achieve Greater ROA? O2 CEO Shares Strategy to Boost Operational Effectiveness
Growth, Tech, Lending Sarah Snell Cooke 3/22/24 Growth, Tech, Lending Sarah Snell Cooke 3/22/24

How Can Credit Unions Achieve Greater ROA? O2 CEO Shares Strategy to Boost Operational Effectiveness

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How can credit unions remain relevant? Here’s what Constellation’s Kris Kovacs told us during GAC
Tech, Growth, In The News, Innovation Sarah Snell Cooke 3/19/24 Tech, Growth, In The News, Innovation Sarah Snell Cooke 3/19/24

How can credit unions remain relevant? Here’s what Constellation’s Kris Kovacs told us during GAC

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Columbine FCU’s Wickes Earns Scholarship to CUNA GAC
In The News, Tech Sarah Snell Cooke 1/31/23 In The News, Tech Sarah Snell Cooke 1/31/23

Columbine FCU’s Wickes Earns Scholarship to CUNA GAC

Tina Wickes, Columbine FCU Vice President of Lending, is the first beneficiary of a CU Prodigy scholarship program in 2023. She’ll be heading to CUNA’s GAC this year, thanks to the leading cloud-based core processing CUSO.

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What’s The Big Deal About Branding Anyway?
Marketing Sarah Snell Cooke 11/10/22 Marketing Sarah Snell Cooke 11/10/22

What’s The Big Deal About Branding Anyway?

What is the difference between branding and marketing? Need-to-know information for credit unions to better understand how they can connect with their communities!

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The Tortoise and the Hare Are Both Wrong
Tech, Lending, Marketing, Innovation Sarah Snell Cooke 10/13/22 Tech, Lending, Marketing, Innovation Sarah Snell Cooke 10/13/22

The Tortoise and the Hare Are Both Wrong

Credit unions will find fast & steady wins the race for the future.

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Come for the cannabis (banking), stay for the CLF
Washington, In The News Sarah Snell Cooke 10/6/22 Washington, In The News Sarah Snell Cooke 10/6/22

Come for the cannabis (banking), stay for the CLF

When the CFPB is trying to take your noninterest income and the NCUA is seeking greater vendor oversight authority, while facing down inflation and a recession…

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Interested in learning to share your story effectively?
Marketing Sarah Snell Cooke 10/5/22 Marketing Sarah Snell Cooke 10/5/22

Interested in learning to share your story effectively?

The Mission: Influence media relations course from Cooke Consulting Solutions starts up again Oct. 13. One attendee called it a 10 out of 10!

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Cybersecurity, Interchange, Cannabusiness Banking and More Headlined NAFCU’s Congressional Caucus
Washington, In The News Sarah Snell Cooke 9/21/22 Washington, In The News Sarah Snell Cooke 9/21/22

Cybersecurity, Interchange, Cannabusiness Banking and More Headlined NAFCU’s Congressional Caucus

Lots to come from NAFCU’s Congressional Caucus, from cybersecurity to the CFPB to lawmakers, including House Financial Services Committee Ranking Member Patrick McHenry who spoke very directly with NAFCU CEO Dan Berger on these topics and more!

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What the NEV?! And other ways Washington is screwing up credit unions
Sarah Snell Cooke 9/1/22 Sarah Snell Cooke 9/1/22

What the NEV?! And other ways Washington is screwing up credit unions

Tackling the impact to credit unions from NCUA’s net economic value (NEV) policy and more nonsense from the Consumer Financial Protection Bureau and sending it through the sewer system where it belongs.

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New PR Course Helps Credit Unions & Business Partners Expand Reach
Marketing, In The News Sarah Snell Cooke 8/8/22 Marketing, In The News Sarah Snell Cooke 8/8/22

New PR Course Helps Credit Unions & Business Partners Expand Reach

This intensive 6-week, 90-minute a week public relations course, available in-person or virtually, will teach you how to share your story effectively to gain brand awareness and engagement through thought leadership that builds relations and leads.

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SkyPoint Gets $7 Million from ECIP With Help From CU Strategic Planning
In The News Sarah Snell Cooke 7/14/22 In The News Sarah Snell Cooke 7/14/22

SkyPoint Gets $7 Million from ECIP With Help From CU Strategic Planning

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Car Sales Projected Down, CU Market Share Up
In The News Sarah Snell Cooke 6/29/22 In The News Sarah Snell Cooke 6/29/22

Car Sales Projected Down, CU Market Share Up

TrueCar expects total new vehicle industry sales to reach 1,166,569 units in June 2022, down 14% from a year ago. But credit unions are still growing market share!

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Connect With Members Through Experiential Marketing
Financial Wellness, Marketing Sarah Snell Cooke 5/20/22 Financial Wellness, Marketing Sarah Snell Cooke 5/20/22

Connect With Members Through Experiential Marketing

Connection is one of the main driving forces behind what credit unions do but keeping and maintaining that connection became a lot harder once the pandemic took hold. Yes, Zoom meetings allowed us to continue having face-to-face interactions with people while apart. However…

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CUNA National Voter Poll: Great Data, No Audience
Financial Wellness Sarah Snell Cooke 5/20/22 Financial Wellness Sarah Snell Cooke 5/20/22

CUNA National Voter Poll: Great Data, No Audience

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Great Meadow FCU Leverages Existing Partnerships for High-Yield Checking
Lending, In The News Sarah Snell Cooke 5/17/22 Lending, In The News Sarah Snell Cooke 5/17/22

Great Meadow FCU Leverages Existing Partnerships for High-Yield Checking

Great Meadow Federal Credit Union sought a high-interest account solution, but when the credit union couldn’t find the right one, CEO Ryan Roberts decided to work with its core and Your Marketing Co. to build and maintain its own.

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CoastHills CU Finds Community Engagement Path to Support Diverse Community
CDFIs, In The News Sarah Snell Cooke 5/10/22 CDFIs, In The News Sarah Snell Cooke 5/10/22

CoastHills CU Finds Community Engagement Path to Support Diverse Community

When CoastHills Credit Union launched its new Community Engagement Department, Carolyn White, who is Vice President of the department, said it had two objectives: 1) Invest more time and resources in the communities the credit union serves and 2) Facilitate community development outreach programs.

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Illogical: The Reality of Some Consumer Protection Efforts
Financial Wellness Sarah Snell Cooke 5/5/22 Financial Wellness Sarah Snell Cooke 5/5/22

Illogical: The Reality of Some Consumer Protection Efforts

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Move From Money-Driven to Mission-Focused with New Toolkit
In The News Sarah Snell Cooke 4/28/22 In The News Sarah Snell Cooke 4/28/22

Move From Money-Driven to Mission-Focused with New Toolkit

Credit unions can replace overdraft fee income leveraging valuable member services, including TrueCar and Clutch refinancing, for loan growth and asset protection products for noninterest income.

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HCUA Chooses uncommn Marketing Partners for Website Refresh 
Financial Wellness, In The News Sarah Snell Cooke 4/12/22 Financial Wellness, In The News Sarah Snell Cooke 4/12/22

HCUA Chooses uncommn Marketing Partners for Website Refresh 

Healthcare Credit Union Association Executive Director Benita Harp needed something taken off her plate, so she engaged uncommn Marketing Partners to update the association’s website.

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