South Dakota Credit Union Taps Local Talent As New CEO

Northern Hills Federal Credit Union (NHFCU) proudly announces the promotion of Misty Winter from Executive Vice President to Chief Executive Officer. Winter, a Rapid City-area native, joined NHFCU in 2023 after spending decades serving members throughout western South Dakota.

The move strategically prepared Winter to take up the mantle following the retirement of long-time CEO, Floyd Rummel III, who helped expand the credit union to more branches in the Black Hills with physical locations in Sturgis, Deadwood, Spearfish, and Belle Fourche.

Timelines align for increased growth as Northern Hills Federal Credit Union has been given the opportunity to serve the entire state of South Dakota via the National Credit Union Association. NHFCU will provide services to all communities via its online and mobile banking technology, as well as through brick-and-mortar locations.

"Succession planning requires careful consideration," said Rummel after spending 11 of his illustrious 40-year career in financial services as CEO of NHFCU. "It all begins and ends with our members. We needed to find a leader with 'boots on the ground' experience, preferably in our communities, to ensure the emphasis on our members remains. Next, we wanted an individual who could continuously bolster the culture we've been building. Lastly, we sought a candidate with the foresight to expand the credit union to serve all of South Dakota. Misty checked all the boxes and then some."

Northern Hills Federal Credit Union provides a full suite of banking and financial services with the ability to offer membership to anyone who lives, works, learns, or worships in the state of South Dakota. Learn about membership and all the credit union's capabilities at northernhillsfcu.com.